JuJu is the brainchild of Sicilian multi-instrumentalist and producer Gioele Valenti , a key name in the European underground music scene. He is one half of acclaimed Occult Psych project Llay Lamas (Rocket Recordings). He is also the man behind Herself, a folktronica project that involved the likes of Jonathan Donahue of Mercury Rev, John Fallon of The Steppes and Amaury Cambuzat of Faust and Ulan Bator. He was also the guitarist of Josefin Öhrn + The Liberation. But without doubt his most important achievement to date, he is the creator of the unclassifiable JuJu. Championed by Goatman and Capra Informis of GOAT, JuJu have already released three albums (two on Fuzz Club Records) and has left a permanent mark in the international Psychedelic scene and beyond.